Kasmira Saudagar is the founder and CEO of Asalah – Muslim Personal Branding Agency, a purpose-driven platform helping Muslim entrepreneurs, leaders, and professionals build authentic personal brands without compromising their faith.

She believes that true empowerment begins with self-awareness and that when Muslims connect with who they are, they can lead, contribute, and leave a meaningful legacy.

Kasmira’s mission is rooted in her deep love for the ummah. She envisions a future where Muslims flourish both professionally and spiritually, shifting from receivers to value-driven contributors on the global stage. Through Asalah, she supports clients in aligning their personal identity with purpose, values, and impact.

She is also a passionate biographer and poet, believing that every soul carries a story that can become wisdom for others. She authored Unshattered Brave Woman, a testament to resilience and Hidden Universe of Emotions, a poetic journey into the unseen worlds within us.

As a sought-after guest speaker, Kasmira empowers Muslim youth with tools for self-actualisation and personal branding guiding them to flourish early in life through clarity of purpose, identity, and trust in Allah.

Her own life journey, marked by unshakable faith and refusal to compromise on Deen, is an inspiring example of what it means to lead with conviction, courage, and tawakkul.

She believes that every small, sincere step holds the potential to bring lasting change for individuals, communities, and the legacy we leave behind.